![]() ![]() More simply, it’s the percentage of customers who stop being, well, customers. Meaning, your lost sales are kept to a minimum, and your cash flow never comes to a halt.Ĭustomer churn is the rate at which customers stop doing business with your brand. For reference, these alerts typically convert at a dismal 5- 25% conversion.Ĭomparatively, selling on backorder has a conversion rate comparable to selling in stock. Back-in-stock notifications do a little better, but only a little. When your brand encounters a stockout, it’ll see a 0% conversion rate (AKA 100% lost sales). Why? Because providing more context around what’s happening with the product minimizes the number of lost sales.īack-in-stock notifications give customers something to look forward to and help them jump on the product as soon as it’s restocked. ![]() After all, if customers sign up for a back-in-stock notification, they’ll be more likely to wait and buy from your brand rather than spend their money with a competitor. When you automate restock alerts in Shopify, you can cut down on the number of lost sales due to stockouts. While back-in-stock notifications aren’t required for running a DTC brand, implementing these alerts has some major benefits, like minimizing lost sales, reducing customer churn, and increasing your conversion rate. Many retailers who use the Back in Stock tool see it as an opportunity to win back lost sales and maintain better communication with their customer base.ĥ benefits of setting up Back in Stock notifications in Shopify This way, customers know when you’ve restocked these products, so they can head back to your site and complete their purchase. Shopify’s Back in Stock feature allows your customers to sign up for stock alerts via web push notification, email, or text message (SMS) on sold-out products. What is a Shopify Back in Stock notification? Read on to learn the ins and outs of the Shopify back-in-stock notifications - and to see the better stockout solution. These automatic alerts increase customer engagement and might even help you save the sale.īut warning: As handy as these notifications can be, they come with their share of limitations. More if you seemingly never carry that product.Ī better strategy is to set up back-in-stock notifications for your Shopify store (via a restock alerts app like Shopify Back in Stock). That’s because 21-41% of customers will buy a similar product from your competitors when your inventory is out-of-stock. ![]() But both these options cost you a lot of revenue. When stockouts happen (as they inevitably do), you might remove those SKUs from your website or post an out-of-stock message as you wait on replenishment. That includes the millions of retailers that sell on Shopify. ![]()
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